Referrals / Ads

A couple weeks ago Adam and I got three spaces ready for new tenants. While I was shop vac-ing baseboards, washing windows, and cleaning floors, I was also thinking about how these three new tenants came about. It wasn’t my google ads, LinkedIn ads, or the Craigslist post…it was referrals from existing tenants.

I can spend a lot of time putting adds together, answering emails that come from those ads, and giving tours to people who respond to the ads. It’s fun to show off The Workshop to people who have no concept of our space. It’s also wearisome. To actually get new, long lasting business, to get to the people who will put their money where their mouth is; I’ve realized referrals work best for our small creative cowork space.

It was a good realization. To understand where my customer base comes from and to maybe ease up on the self-induced pressure to work the ad angle harder when I need new tenants.

Instead, I’m going to work harder to keep in touch with my current tenants, connect and see who in their network wants to join the magic we create at The Workshop.

**Picture of the studio we just leased.